Elevating Data Quality without High-Tech Wands

Organizations grapple with data quality challenges that cost billions annually as we move towards a data-driven world. Despite its critical importance, many struggle to implement effective solutions, often citing resource constraints. In this insightful session, Kinda El Maarry, Director of Data Governance and BI at Prima, presents a practical approach to improving data quality without expensive tools or extensive infrastructure. Drawing from her experiences at Prima and HelloFresh, Maarry emphasizes that data quality is everyone’s responsibility. She introduces strategies to address the “black box” problem between data producers and consumers, highlighting the concept of data contracts. The presentation offers actionable tactics for establishing ownership, creating decision frameworks, and improving communication. Maarry also demonstrates how leveraging existing infrastructure and open-source technologies can be effective.