Global Consumer Goods Leader Accelerates Product Innovation by 30%

Challenges

• Inconsistent consumer data across regions and sources
• Limited visibility into dbt and Airflow pipeline failures
• Fragmented data quality metrics, especially in Atlan
• Latency in real-time supply chain data synchronization

Solution

• Seamless integration with dbt Core, Airflow, and Atlan for holistic pipeline and product-level monitoring
• User-friendly no-code interface for rapid adoption across teams and geographies
• In-platform Salesforce monitoring for instant, in-place data quality checks
• Automated semantic discovery for richer metadata and contextual rule-building

Results

• 30% acceleration in new product innovation leveraging trusted, high-quality data
• 10–15% increase in the effectiveness of pricing and promotional strategies
• 25% improvement in demand forecast accuracy, reducing stockouts
• 60% faster incident response in global supply chain operations