As per recent Gartner research, “Poor data quality destroys business value. Recent research shows organizations estimate the average cost of poor data quality at $10.8 million per annum. This number is likely to rise as business environments become increasingly digitalized and complex.”

“Data quality improvement is not a one-time activity. Data and analytics leaders, including chief data officers, must plan for ongoing improvement and assurance in their data quality business case if they wish to deliver sustainable value to their organization.”

“As organizations accelerate their digital business efforts, their need for trusted, high quality data increases.”

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Gartner, 5 Steps to Build a Business Case for Continuous Data Quality Assurance, By Saul Judah, Alan D. Duncan, Melody Chien, Ted Friedman, Refreshed 7 February 2023, Published 20 April 2020

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